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How to Establish a Real “Worldwide” Web Presence
Leave a commentApril 19, 2018 by atacompass
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they …
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(Bilingual) Help Wanted
Leave a commentApril 10, 2018 by atacompass
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field …
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Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border
Leave a commentDecember 8, 2017 by atacompass
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s …
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When It Comes to Communication, More Is More
Leave a commentNovember 9, 2017 by atacompass
In our world of information overload, less is often more. This old adage still applies in the world of communications—think …
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Not Connecting with Consumers? Maybe You’re Not Speaking Their Language
3August 1, 2017 by atacompass
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If …
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Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Leave a commentMay 25, 2017 by atacompass
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from …
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Arriving at the Right Type of Language Professional
Leave a commentMarch 13, 2017 by atacompass
By Anne Connor Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things …
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The ATA Compass
Your guide to translation in the global market
