1. 5 Tips for Taking Your Business Global

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    July 19, 2016 by atacompass

    The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have …
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  2. Don’t Get Lost in Translation. Get It Right!

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    June 14, 2016 by atacompass

    We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google …
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  3. Automation Doesn’t Solve Everything: Six Things You Should Know About Machine Translation

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    June 6, 2016 by atacompass

    Taco Bell’s return to Japan in 2015 was widely anticipated, but the company’s launch of its Japanese-language website spawned a …
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  4. What is a Certified Translation?

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    May 25, 2016 by atacompass

    In the United States a certified translation consists of the following three parts: 1)       The source-language (original) text 2)       The …
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  5. Hello, world! Quality website translation is your entry pass to a global market

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    May 1, 2016 by atacompass

    What stands between your business and world domination? Language, for one. Whatever your native language is, most of the world …
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  6. Transcreation: translating and recreating

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    April 20, 2016 by atacompass

    Sometimes translating a text isn’t enough: you need more than just a copy of the original text in another language, …
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  7. Five ways to increase translation quality while keeping costs under control

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    April 1, 2016 by atacompass

    Many translation clients wonder how to obtain a high-quality translation within the constraints of a project’s budget. While it’s important …
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© American Translators Association and The ATA Compass, 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog’s owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the American Translators Association and The ATA Compass with appropriate and specific direction to the original content. Reprints may be used with permission from The ATA Compass, published by the American Translators Association (www.atanet.org). Requests for permission to reprint articles should be sent to atacompass@atanet.org.
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