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From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1January 2, 2019 by atacompass
By Emily Safrin 1993 was a terrible year for a particular major national fast food chain. It was an even …
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What Your Signage Says about You
2September 17, 2018 by atacompass
By Anne Connor Ben could hardly wait to set up his own business after years of working for a large …
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The Bots Are Coming! Automated and AI-Driven Programs for Business
Leave a commentJune 18, 2018 by atacompass
By Elena Langdon Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology …
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How to Establish a Real “Worldwide” Web Presence
2April 19, 2018 by atacompass
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they …
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(Bilingual) Help Wanted
Leave a commentApril 10, 2018 by atacompass
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field …
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Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border
1December 8, 2017 by atacompass
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s …
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When It Comes to Communication, More Is More
Leave a commentNovember 9, 2017 by atacompass
In our world of information overload, less is often more. This old adage still applies in the world of communications—think …
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The ATA Compass
Your guide to translation in the global market
