-
How to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees
Leave a commentSeptember 25, 2019 by atacompass
By Emily Safrin When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the …
Continue reading -
5 Website Features That May Be Working Against You
Leave a commentFebruary 8, 2019 by atacompass
By Molly Yurick Contrary to popular belief, your website is not about the products you sell, the services you provide, …
Continue reading -
From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1January 2, 2019 by atacompass
By Emily Safrin 1993 was a terrible year for a particular major national fast food chain. It was an even …
Continue reading -
What Your Signage Says about You
2September 17, 2018 by atacompass
By Anne Connor Ben could hardly wait to set up his own business after years of working for a large …
Continue reading -
The Bots Are Coming! Automated and AI-Driven Programs for Business
Leave a commentJune 18, 2018 by atacompass
By Elena Langdon Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology …
Continue reading -
How to Establish a Real “Worldwide” Web Presence
2April 19, 2018 by atacompass
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they …
Continue reading -
(Bilingual) Help Wanted
Leave a commentApril 10, 2018 by atacompass
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field …
Continue reading
The ATA Compass
Your guide to translation in the global market
