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Not Connecting with Consumers? Maybe You’re Not Speaking Their Language
3August 1, 2017 by atacompass
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If …
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Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Leave a commentMay 25, 2017 by atacompass
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from …
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Arriving at the Right Type of Language Professional
Leave a commentMarch 13, 2017 by atacompass
By Anne Connor Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things …
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The Importance of Hiring Qualified Technical Translators
1January 24, 2017 by atacompass
By Austin Becker and Jacob Andra Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually …
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To Translate or Not to Translate? 5 tips for knowing when you need professional translation
Leave a commentNovember 28, 2016 by atacompass
“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business …
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Legal Risks in Translations: Hanging On Every (Foreign) Word
2October 5, 2016 by atacompass
Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into …
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The ATA Compass
Your guide to translation in the global market
