-
How to Establish a Real “Worldwide” Web Presence
2April 19, 2018 by atacompass
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they …
Continue reading -
(Bilingual) Help Wanted
Leave a commentApril 10, 2018 by atacompass
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field …
Continue reading -
Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border
1December 8, 2017 by atacompass
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s …
Continue reading -
When It Comes to Communication, More Is More
Leave a commentNovember 9, 2017 by atacompass
In our world of information overload, less is often more. This old adage still applies in the world of communications—think …
Continue reading -
Not Connecting with Consumers? Maybe You’re Not Speaking Their Language
3August 1, 2017 by atacompass
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If …
Continue reading -
Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Leave a commentMay 25, 2017 by atacompass
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from …
Continue reading -
Arriving at the Right Type of Language Professional
Leave a commentMarch 13, 2017 by atacompass
By Anne Connor Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things …
Continue reading -
The Importance of Hiring Qualified Technical Translators
1January 24, 2017 by atacompass
By Austin Becker and Jacob Andra Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually …
Continue reading -
To Translate or Not to Translate? 5 tips for knowing when you need professional translation
Leave a commentNovember 28, 2016 by atacompass
“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business …
Continue reading
The ATA Compass
Your guide to translation and interpreting in the global market
