1. The Bots Are Coming! Automated and AI-Driven Programs for Business

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    June 18, 2018 by atacompass

    By Elena Langdon Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology …
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  2. How to Establish a Real “Worldwide” Web Presence


    April 19, 2018 by atacompass

    It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they …
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  3. (Bilingual) Help Wanted

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    April 10, 2018 by atacompass

    Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field …
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  4. Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border


    December 8, 2017 by atacompass

    The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s …
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  5. When It Comes to Communication, More Is More

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    November 9, 2017 by atacompass

    In our world of information overload, less is often more. This old adage still applies in the world of communications—think …
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  6. Not Connecting with Consumers? Maybe You’re Not Speaking Their Language


    August 1, 2017 by atacompass

    You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If …
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  7. Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff

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    May 25, 2017 by atacompass

    Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from …
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