Category Archives: Uncategorized
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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
Leave a commentNovember 17, 2020 by atacompass
(The following originally appeared in Prowly Magazine – November 2020.) At a time when misinformation and fake news are running rampant, …
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25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic
1May 22, 2020 by atacompass
By Molly Yurick (Note: The following was originally published in Multilingual Insights.) At the time of this writing, millions of …
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Content Marketers: Time to Call in the Language Professionals?
Leave a commentJanuary 6, 2020 by atacompass
By Matt Baird The U.S. is the largest consumer market on earth, but did you know that 96% of the …
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Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership
1November 21, 2019 by atacompass
By Elena Langdon From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a …
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How to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees
Leave a commentSeptember 25, 2019 by atacompass
By Emily Safrin When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the …
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5 Website Features That May Be Working Against You
Leave a commentFebruary 8, 2019 by atacompass
By Molly Yurick Contrary to popular belief, your website is not about the products you sell, the services you provide, …
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From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1January 2, 2019 by atacompass
By Emily Safrin 1993 was a terrible year for a particular major national fast food chain. It was an even …
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What Your Signage Says about You
2September 17, 2018 by atacompass
By Anne Connor Ben could hardly wait to set up his own business after years of working for a large …
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The Bots Are Coming! Automated and AI-Driven Programs for Business
Leave a commentJune 18, 2018 by atacompass
By Elena Langdon Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology …
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How to Establish a Real “Worldwide” Web Presence
2April 19, 2018 by atacompass
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they …
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